Radio 1 Launch CSP

 1) What radio stations were offered by the BBC before 1967?

BBC radio home and BBC Radio light were radio stations before the 60s

2) How was BBC radio reorganised in September 1967? What were the new stations that launched?

The Light programme was split into Radio 1 but still offfering popular music and Radio 2 for more 'Easy listening'.

3) What was pirate radio and why was it popular?

Pirate radio was a radio station that offered music with a less formal style and they produced these shows for young people as pop music was growing popular.

4) Why did pirate radio stop broadcasting in 1967?

Pirate radio stopped because the 1967 marine broadcasting offences act officially outlawed pirate radio stations.

5) How did the BBC attract young audiences to Radio 1 after pirate radio stations were closed down?

The BBC attracted young audiences by trying to copy the pirate radio's style and employed the pirate stations DJs.

6) What was 'needle time' and why was it a problem for BBC Radio?

Needle time was the time where broadcasters would go live on the radio for a given aomount of time in the day and it was a problem because that meant people would no longer buy records.

7) How did BBC Radio 1 offer different content to previous BBC radio stations?

As BBC Radio stations didn't offer music however BBC Radio 1 did 

8) Who was the first presenter for BBC Radio 1 and why did these new Radio 1 DJs cause upset initially at the traditional BBC?

Tony Blackburn was the first presenter/DJ and they were upset at the traditional BBC because they didnt have as much freedom for creatavity for the presenters.

9) Listen to excerpts from the Tony Blackburn's first 1967 broadcast - how might it have appealed to young listeners?

The use of funny audios in betrween and the cuts may have attracted youn children as it is funny . 

10) How was Tony Blackburn's radio show more like pirate radio rather than traditional BBC radio content?

As traditional BBc rdio content was more educational and formal where pirate radio stations weren't restricted and were able to add their creativity .

Audience and Industry

1) What was the target audience for BBC Radio 1 in 1967? 

There target audience was youg people who were listening to pirate radio

2) Why did Radio 1 initially struggle to attract young listeners?

As it was not seen as 'cool' by many young people due to the fact that BBC stood for conservative traditional laws.

3) What audience pleasures did Radio 1 offer listeners in 1967? (Use Blumler and Katz Uses and Gratifications theory).

Idenetity and diversion/entertainment. Identity as their favourite song may be played which could maike them personally connect with the radio while also giving them a sense of familiarit . Entertainment as young people may find it funny and enjoyable 

4) How is the BBC funded?

It is funded by the compulsary license fee (TV lisencse).

5) Applying Stuart Hall's Reception theory, what would the preferred and oppositional readings have been for BBC Radio 1 in 1967?