key concept analysis

Language : The title , tag line and billing block and the production all follow the expected codes and conventions of a film poster . The main prop of the mask creates an eeire and unsettling tone which makes it clear this is an horror movie .  

Industry : The movie was produced by the company Blumhouse Productions and distrubited by Universal pictures . Universal pictures are a major American film studio which make approxiametely $4.9 billion in global ticket sales . It was dircted by Scott Derrickson a well known american filmaker who is well known in the horror genre directing famous films .

Audience : As the movie is in the horror catogery they aim for a more mature audience . The movie is rated R so it is nrestricted for younger audience who enjoy suspenful and frighytening horror films . The film is gnereally considered suitable for aqges 13 and up as from the cover it seems petrigying .

Representation : This movie represents male abuyse and toxic masculinity which symbolises evil and suffering . The protaganist is a young boy who was kidnapped by a serial killer . This teaches the audience how to be careful and how to get out of a situation .