OMO advert CSP blog tasks

 1) What year was the advert produced?

The advert was produced in 1955.

2) How were women represented in most adverts in the 1950s? Add as much detail to this answer as you can as these are the social, cultural and historical contexts we will need to write about in the exam.

In the 1950s , women often seen as in inferior to men and therfore unable to achieve certain things because of sterotypes that were created . Society forced them to act a certain way and do certain things to fit into the negative space that people made out to be normal .

3) How does the heading message ('OMO makes whites bright') and the style of the text promote the product?

The use of comic book font catches the eye more and the phrase that rhymes attracts and makes it catchy .

4) Analyse the mise-en-scene in the advert (CLAMPS): how is costume, make-up and placement of the model used to suggest women's role in society?

Makeup- The use of makeup reinforces toxic beauty standards as the woman is only cleaning so women are pressured to even look pretty whilst cleaning
Props - The clothing reinforces domestic duties as she is dressed like a maid which shows she is doing all the house work 

5) Why is a picture of the product added to the bottom right of the advert?

In order to make it accessible for people to see and buy from the stores .

6) What are the connotations of the chosen colours in this advert - red, white and blue?

The colour scheme is similar to Union Jack and patriotic links to product use .

7) How does the anchorage text use persuasive language to encourage the audience to buy the product? Give examples.

' Millions of women ' is a persuasive technique called band wagoning. It shows how everyone should use and purchase the product. 

8) What representation of women can be found in this OMO advert?

In the OMO advert, it shows how she fulfils her duties as a women and a housewife. She is represented with a smile showing her excitement towards cleaning as a housewife. 

9) What is the preferred reading for this advert? 

The preferred reading of this advert is that it is an amazing cleaning product and has a slogan to show this. It also means that women should do the duties and that it would help her with doing so.

10) What is the oppositional reading for this advert? 

Audience of this advert may think that the advert is targeted to women and that they should do all the housework and could not please modern audience now as well. 

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