Industries: Ownership and Control

 1) What is a conglomerate in the media industries? 

This is media companies that own loads of smaller comapnies . Larger media companies are called conglomerates whereas smaller media companies are called subsidiaries .

2) What is a subsidiary?

Subsidiary is smaller media companies .

3) What are the benefits for media companies of vertical integration?

One benefit is that their is more profit being made . Another benefit is that your company will be more worldwide and famous .

4) What are the benefits for media companies of horizontal integration?

One benefit is how they are able to widen their audience . Another way is how they can cancel out compition .

5) Give three examples of media companies or brands that have used synergy to maximise their profits. 

Disney , Warner brothers and Marvel

6) What is convergence and what device has changed the relationship between audiences and producers?

Convergence is accessing all different types of media on one device and smartphones has changed the relationship between audiences and producers.

 

7) Why did Facebook buy Instagram for $1bn?

Facebook saw Instagaram as a viral and they wanted to achieve a huge milestone for themselves and they saw this as a great oppurtinity for fame .

8) What is the name of the media billionaire who used to own Fox? 

The name of the media billionare who used to own Fox is named Rupert Murdoch .

9) List 10 companies that are part of the Disney media empire. The graphic below will help you. 

Pixar , Marvel studios , 20th century studios , Hulu , National geographic partners , American broadcasting partners , FX networks , ESPN , Lucasfilm

 

10) Why did Disney buy Fox - What are the benefits? These benefits are particularly discussed towards the end of the article. 

Disney bought Fox because disney already owns a vast array of news, film and leisure companies but the media landscape is changing as technology companies like Amazon and Netflix attract customers to new ways of viewing. Disney is investing heavily in online streaming platforms, as a way to counter a downturn in its pay TV business and threats from these new rivals.