Kiss breakfast on KISS Radio

 1. What is meant by the term ‘deregulation’ in the context of the UK radio industry? How does this contrast with how the UK government historically controlled the airwaves up until the 1970s?

Deregulation refers to overruling previous strict laws and shifting the power from the government over to a free market

2. Explain how deregulation dismantled ownership laws. How did this change allow multinational media conglomerates to sweep in and build massive national brand networks?

Deregulation allowed multinational conglomerates to sweep in and buy local stations.

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