Intro to advertising conventions

 1. Skittles advert analysis 

In the picture it shows how their is a wide variety of skittles to choose from and each colour is a differnt expericne 

USP: Skittles have many different colours and flavours which makes then unique to other sweet brands

Setting/colour scheme:The skittles are arranged to form a rainbow. Rainbows typically connote childlike fun colours to attract children and also the LGBTQ. In tbis context i beleive skittles are trying to aim their product to everyone by making it appealing and bright so its eye catching 

Logo:Skittles is wrriten in bold white format to stand out 

Slogan:The slogan “tastes like the rainbow” refers to how every flavour has its own sweet taste and the variety of flavour attract more consumers as their is a flavour for everyones personal prefernece 

2)Skittles USP is by arranging each of the flavours in a rainbow. They are showing how much they have to offer by hsing the rainbow to attract young viewers like children due to bright colours 

Part 2: Research advert

1.

2.
3.

Comments

Post a Comment

Popular posts from this blog

Camera movement and editing

Image
 1 )  The cut from ( 0.34 - 0.37 ) leave suspense for the audience as it shows the man looking down and then up to realise the danger upfront from him .  1b)  Crane: 1.16: The use of this camera movement creates a quick motion effect giving a large overview of the setting and what's going on. Allows the audience to see the action taking place and an idea of why the director may have chosen this type of camera movement. It displays a sense of urgency seeing that the characters are being chased and a lot of dramatic motion is recorded. It also adds lots of rapid motion which enhances the dramatic scene.  1c) Tilt: 2.15: This use of camera movement creates a dramatic image and a high angle shot. It allows the audience to see what is going on from a still view with no movement. It foreshadows the next steps which will commence in the following scene. It also highlights how even the character are looking upwards reducing patience of the audience. It adds interest to ...
Read more

Film Industry

  1) How many films were there in the Marvel Cinematic Universe (MCU) at the time of this article? There was 22. 2) How much money have the MCU films made in total according to this article? According to this article , MCU films made a total of $29.8 billion. 3) Why did Marvel create the Avengers films? Marvel created the Avengers because in 2007Marvelwas recovering from bankrupcy leading them to sell their most popular characters however they still had certain characters so they decided to reliase the first MCU film which blew up . 4) Who owns the rights to Spiderman and why is the character now appearing in Marvel films? Spider man is a Marvel character which means that Disney which owns Marvel holds the overall intellectual property rights however Sony pictures own the film rights. 5) Which company owns the rights to the Fantastic Four and the X-Men? The company that owns the rights to those movies is Disney. 6) Look at the very end of the article. What has Disney announced rega...
Read more

Poster analysis

Image
Language : The title , tag line and billing block and the production all follow the expected codes and conventions of a film poster . The main prop of the mask creates an eeire and unsettling tone which makes it clear this is an horror movie .   Industry : The movie was produced by the company Blumhouse Productions and distrubited by Universal pictures . Universal pictures are a major American film studio which make approxiametely $4.9 billion in global ticket sales . It was dircted by Scott Derrickson a well known american filmaker who is well known in the horror genre directing famous films . Audience : As the movie is in the horror catogery they aim for a more mature audience . The movie is rated R so it is nrestricted for younger audience who enjoy suspenful and frighytening horror films . The film is gnereally considered suitable for aqges 13 and up as from the cover it seems petrigying . Representation : This movie represents male abuyse and toxic masculinity which symb...
Read more