Introduction and BLACKPINK : How you like that CSP

 1) What are the key conventions of music video?

Music videos often feature movement , fast paced , camerawork or editing . Many contain performeance elemnt or narrative . They are promotional device to promote the artists or bands music .

2) What is intertextuality?

Intertextuality is when one media text refrences to another through genre , conventions and mis-en-scene.

3) When did music videos first become a major part of the music industry?

MTV was launched in 1981 however in the 1980s and 1990s they start using big budgets to produce them.

4) What launched in 1981 and why were music videos an important part of the music industry in the 1980s and 1990s?

MTV launched in 1981 and Michael Jacksons Thriller that had a film narrative , a well known director and featured interextuality .

5) How are music videos distributed and watched in the digital age?

In 2005 , Youtube was the way that consumers access and enjoy music videos . Nowadays self-promotion is more common.

AUDIENCE

1) What are BLACKPINK fans known as - and what would the demographics / psychographics be for the BLACKPINK audience?

The fan are known as BLINKS . A demographic for BLACKPINK audience is they aim for younger girls . A physchographic for BLACKPINK audience could be those who have particular interest in Korean culture.

2) What audience pleasures are offered by the music video for How You Like That?

.Diversion

.Personal relationships

.Personal identity 

.Surveillance

4) How was the How You Like That music video marketed and promoted to the audience?

The use of social media accounts which marketed the groups music. It released photos of the group or videos of each individual member, they also released a reality TV show.

5) Why is K-pop a global phenomenon and what has helped it to become so popular?

K-pop is a global phenomenon since this type of music became a well known culture followed by many individuals.  It also links to how Korean culture became mainstream in the west. The way it became popular was through their advertising on social media. 

Industry

1) How were BLACKPINK formed and what records have they broken?

The Blackpink group was formed by YG Entertainment who trained at a young age and became a global phenomenon. The video broke many YouTube records, including most-watched premiere (1.66 million viewers), most views within 24 hours for a music video (86 million views) and fastest video to achieve 100, 200 and 600 million views. 

2) What other successful artists have YG Entertainment created?

Treasure in 2020, BabyMonster in 2023.

3) How has technology and the internet changed the way audiences consume music videos?

In the modern day, many music listeners use apps such as spotify or YT music to listen while their phone is off. However previously music had to be downloaded or streaming services where music is for free. 

4) How do BLACKPINK and K-pop show that the media and music industries are now global?

This is because they have performed in Coachella making people more aware and know their music. They became more well known in the west allowing more performances for people leading them to be a more global known thing.

5) How are UK-based music videos regulated and what types of content require warnings? 

They use BBFC which regulates age ratings for movies and now music videos. Some warnings may be the use of language in the music which younger people should not listen to, if music video contains certain types of content which isn't allowed.