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Showing posts from January, 2026

OMO advert CSP blog tasks

  1) What year was the advert produced? The advert was produced in 1955. 2) How were women represented in most adverts in the 1950s? Add as much detail to this answer as you can as these are the social, cultural and historical contexts we will need to write about in the exam. In the 1950s , women often seen as in inferior to men and therfore unable to achieve certain things because of sterotypes that were created . Society forced them to act a certain way and do certain things to fit into the negative space that people made out to be normal . 3) How does the heading message ('OMO makes whites bright') and the style of the text promote the product? The use of comic book font catches the eye more and the phrase that rhymes attracts and makes it catchy . 4) Analyse the mise-en-scene in the advert (CLAMPS): how is costume, make-up and placement of the model used to suggest women's role in society? Makeup- The use of makeup reinforces toxic beauty standards as the woman is only ...

Gender Represantion in Advertising

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  1) Find  three  adverts featuring women that are from the 1950s or 1960s.  Save the images to your Media folder as jpegs and then import them into your blog post.  Hint:  You may wish to look at car, perfume or cleaning products but can use any product you wish. 2) Find  three  adverts featuring women that are from post-2000.  Save the images to your Media folder as jpegs and then import them into your blog post. 3) What stereotypes of women can you find in the 1950s and 1960s adverts? Give specific examples.   In the second advert , woman are being potrayed in a way that they should be applying makeup to feel pretty . This is shown in the small writing underneath the heading . Women were forced to  not feel comfortable in their own skin so many customers would be attracted and give into the media beauty standards . Women were seen to be always 'beautfiul' which pushed woman to be extremely insecure . 4) What stereotypes of women ...

I , Daniel Blake

1) What is independent cinema and how is it different to Hollywood blockbusters? An independent film is one that is made outside of the convential Hollywood film studio system and usually have a low budget and the cats is made up of lesser known actors . On the other hand , Hollywood blockbusters are often marketed better to build hype and have a higher budget. 2) What is I, Daniel Blake about? I , Daniel Blake is about serving a politcal message to the media about the government helping middle-class people in a negative perspective . 3) Who directed I, Daniel Blake and why is this important? A man named Ken Loach directed this film . This is important as he protrays the struggle of poverty and dehumanizing effects of austerity making politcal issues feel real and urgent 4) How was I, Daniel Blake promoted to an audience? List at least  three  different methods used by the film's marketing campaign and  how  they targeted their audience. Ken Loach promoted the film a...