Audience effects theory

 1) Write a definition of a passive audience: 

This is the audience that take in all the information and beleive everything .

2) Write a definition of an active audience: 

This is the audience who view something and interact and also taking into account everything

3) Write a definition of the hypodermic needle theory: 

The hypodermic needle theory is the theory that the audience is always passive and therefore take everything from the producer as though it was injected in their minds . 

4) Write down a media product (e.g. TV show, newspaper or videogame) for each category of Blumler and Katz's Uses and Gratifications theory and WHY it fits that particular audience use/gratification.

a ) INFORMATION/SURVEILLANCE:  Media text - The Times newspaper

> Why: It tells audiences important information about politics, the world and more.

b) PERSONAL IDENTITY: Watching tiktoks

> Why:  As the audience is able to relate to it personally

c) DIVERSION/ENTERTAINMENT: Reading a book

> Why: Because it entertains you away from your normal life

d) RELATIONSHIPS: Social media

> Why: Helps the audience form bonds and build friendships and relationships on the internet