sana the second media

  1) Write a definition of a  passive  audience:  This is the audience that take in all the information and beleive everything . 2)  Write a definition of an  active  audience:  This is the audience who view something and interact and also taking into account everything 3) Write a definition of the  hypodermic needle  theory:  The hypodermic needle theory is the theory that the audience is always passive and therefore take everything from the producer as though it was injected in their minds .  4) Write down a  media product  (e.g. TV show, newspaper or videogame)   for each category of Blumler and Katz's Uses and Gratifications theory and  WHY  it fits that particular audience use/gratification. a )  INFORMATION/SURVEILLANCE:     Media text - The Times newspaper > Why:   It tells audiences important information about politics, the world and more. b)  PERSONAL IDENTITY: ...

1) What is the preferred reading of a media text? Preferred reading in media is where the producers communicate with the audience to try and attract and promote the brands message 2) What is the oppositional reading of a media text? Oppositional reading is going against the meaning the producers are trying to create . 3) How does the Harry Brown trailer position the audience to respond to the teenage characters in the film? In the trailer the teenagers are shown in a pack (gang) which presents them as agressive , dangerous and dehukmanized people . The trailer emphasies their involvement in criminal activities who lack sympathy . The use of dark visuals and shocking scenes of violence makes the situation distuirbing and higlhy uncomfortable to watch .  4) Why might young people reject this reading and construct an oppositional reading of the trailer? Young people may reject this constuct as they may have their own beliefs and views which differ from the movie's moral . 5) Write a 1...

 Do now : 1 ) Why might only viewing your audience through demographics characteristics be a bad way to target people ? What do demographics not consider ? Demographics do not consider the personality , values , attitudes of the charcters and with demographic characteristics we are only basing it of what we see . We aren't able to get much context behind the charcters and left to assume . 1 . I am 17 - Demographic 2 . I like loud music that makes me feel energetic - Physcographics 3 . My favourtie genre of film is defiantly horror - Physcographis 4. I am easy to get on with but can be considered  a ' trouble maker ' - Physcographics 5 . I am currently in college - Demographics 6 . I am very sociable and enjoy spending times with my friends - Physcographics  7 . I buy most of my clothes from the shops in the high street - Physchographics 8 . I love to watch TV - Physcographics 9 . At a party I can be found with a big crowd enjoying myself - Physcographics 10 . I spend alot...

  Age - Judging from the cover , I think this book would be targetted towards young adults such as 14-17 year olds . Gender - I think this would book would be more towards the female audience  Education - Teaches children about love and heartbreak and how to overcome that  Social Class - Upper middle class Race and ethnicity - A white girl with blonde hair and blue eyes and a tall man with dark hair and dark eyes Job / proffession - Lily bloom is a floral designer whilst Ryle Kincaid ( her love interest ) is a training neurosurgeon . Home - The book is set in their home in New Jersey .

 1 ) First blog task - 10 questions 2 ) Poster analysis 3 ) Denotation and Connotation 4 ) Introduction to photoshop 5 ) Mise-en-scene : Stranger things 6 ) Camerawork  - Doctor Who : Shots and angles 7 ) Camera movement and editing  8 ) Blog feedback and Learner response