sana the second media

  1) How many films were there in the Marvel Cinematic Universe (MCU) at the time of this article? There was 22. 2) How much money have the MCU films made in total according to this article? According to this article , MCU films made a total of $29.8 billion. 3) Why did Marvel create the Avengers films? Marvel created the Avengers because in 2007Marvelwas recovering from bankrupcy leading them to sell their most popular characters however they still had certain characters so they decided to reliase the first MCU film which blew up . 4) Who owns the rights to Spiderman and why is the character now appearing in Marvel films? Spider man is a Marvel character which means that Disney which owns Marvel holds the overall intellectual property rights however Sony pictures own the film rights. 5) Which company owns the rights to the Fantastic Four and the X-Men? The company that owns the rights to those movies is Disney. 6) Look at the very end of the article. What has Disney announced rega...

  1) What is a  conglomerate  in the media industries?  This is media companies that own loads of smaller comapnies . Larger media companies are called conglomerates whereas smaller media companies are called subsidiaries . 2) What is a  subsidiary ? Subsidiary is smaller media companies . 3) What are the benefits for media companies of  vertical integration ? One benefit is that their is more profit being made . Another benefit is that your company will be more worldwide and famous . 4) What are the benefits for media companies of  horizontal integration ? One benefit is how they are able to widen their audience . Another way is how they can cancel out compition . 5) Give  three  examples of media companies or brands that have used  synergy  to maximise their profits.  Disney , Warner brothers and Marvel 6) What is  convergence  and what device has changed the relationship between audiences and producers? Convergence...

  1) Write a definition of a  passive  audience:  This is the audience that take in all the information and beleive everything . 2)  Write a definition of an  active  audience:  This is the audience who view something and interact and also taking into account everything 3) Write a definition of the  hypodermic needle  theory:  The hypodermic needle theory is the theory that the audience is always passive and therefore take everything from the producer as though it was injected in their minds .  4) Write down a  media product  (e.g. TV show, newspaper or videogame)   for each category of Blumler and Katz's Uses and Gratifications theory and  WHY  it fits that particular audience use/gratification. a )  INFORMATION/SURVEILLANCE:     Media text - The Times newspaper > Why:   It tells audiences important information about politics, the world and more. b)  PERSONAL IDENTITY: ...

1) What is the preferred reading of a media text? Preferred reading in media is where the producers communicate with the audience to try and attract and promote the brands message 2) What is the oppositional reading of a media text? Oppositional reading is going against the meaning the producers are trying to create . 3) How does the Harry Brown trailer position the audience to respond to the teenage characters in the film? In the trailer the teenagers are shown in a pack (gang) which presents them as agressive , dangerous and dehukmanized people . The trailer emphasies their involvement in criminal activities who lack sympathy . The use of dark visuals and shocking scenes of violence makes the situation distuirbing and higlhy uncomfortable to watch .  4) Why might young people reject this reading and construct an oppositional reading of the trailer? Young people may reject this constuct as they may have their own beliefs and views which differ from the movie's moral . 5) Write a 1...

 Do now : 1 ) Why might only viewing your audience through demographics characteristics be a bad way to target people ? What do demographics not consider ? Demographics do not consider the personality , values , attitudes of the charcters and with demographic characteristics we are only basing it of what we see . We aren't able to get much context behind the charcters and left to assume . 1 . I am 17 - Demographic 2 . I like loud music that makes me feel energetic - Physcographics 3 . My favourtie genre of film is defiantly horror - Physcographis 4. I am easy to get on with but can be considered  a ' trouble maker ' - Physcographics 5 . I am currently in college - Demographics 6 . I am very sociable and enjoy spending times with my friends - Physcographics  7 . I buy most of my clothes from the shops in the high street - Physchographics 8 . I love to watch TV - Physcographics 9 . At a party I can be found with a big crowd enjoying myself - Physcographics 10 . I spend alot...