sana the second media

  1) How many films were there in the Marvel Cinematic Universe (MCU) at the time of this article? There was 22. 2) How much money have the MCU films made in total according to this article? According to this article , MCU films made a total of $29.8 billion. 3) Why did Marvel create the Avengers films? Marvel created the Avengers because in 2007Marvelwas recovering from bankrupcy leading them to sell their most popular characters however they still had certain characters so they decided to reliase the first MCU film which blew up . 4) Who owns the rights to Spiderman and why is the character now appearing in Marvel films? Spider man is a Marvel character which means that Disney which owns Marvel holds the overall intellectual property rights however Sony pictures own the film rights. 5) Which company owns the rights to the Fantastic Four and the X-Men? The company that owns the rights to those movies is Disney. 6) Look at the very end of the article. What has Disney announced rega...

  1) What is a  conglomerate  in the media industries?  This is media companies that own loads of smaller comapnies . Larger media companies are called conglomerates whereas smaller media companies are called subsidiaries . 2) What is a  subsidiary ? Subsidiary is smaller media companies . 3) What are the benefits for media companies of  vertical integration ? One benefit is that their is more profit being made . Another benefit is that your company will be more worldwide and famous . 4) What are the benefits for media companies of  horizontal integration ? One benefit is how they are able to widen their audience . Another way is how they can cancel out compition . 5) Give  three  examples of media companies or brands that have used  synergy  to maximise their profits.  Disney , Warner brothers and Marvel 6) What is  convergence  and what device has changed the relationship between audiences and producers? Convergence...